1.   Who we are

  2.  Purpose of this privacy notice

  3. Collection of your personal data

  4. Our use of your personal data

  5. How we protect your personal data

  6. Disclosure of your personal data

  7. Right of access to and correction of your data

  8. Use of cookies

  9. Unsubscribe

  10. Changes

  11. Links to other websites

  12. Transfer of data abroad

  13. Governing law

  14. Feedback

IMPORTANT: By submitting personal data to us and/or by using our website you agree that any personal data that you submit may be processed by us in the manner and for the purposes described below in line with the General Data Protection Regulation (2016). 

1. Who we are

This website is operated by Mount Anvil Group Limited, 140 Aldersgate Street, London EC1A 4HY. Telephone: 020 7776 1800, Registered in England under company number 04410393. VAT No. 656 838 880. 

Many of our developments are delivered by Mount Anvil Group Limited working together with other developers, sometimes through a joint venture vehicle such as a limited liability partnership. In such cases, any personal data submitted to or otherwise collected by this website which is related to those developments is collected by all of these organisations working together. Each of these organisations is a data controller in respect of the use it makes of this information and each has agreed to comply with this privacy policy.

References to “we”, “us”, “our”, and “ours” in this Privacy Notice are referring to Mount Anvil Group Limited, all of its subsidiary companies (including Mount Anvil Limited) and any of these joint ventures. The identity of our development partners and joint venture vehicle (if any) for each development may be found on that development’s “FAQs” page on this website.

2. Purpose of this notice

Mount Anvil is committed to protecting the rights and freedoms of data subjects and safely and securely processing their data in accordance with all our legal obligations.

We have put this notice in place so that you can feel confident about the privacy and security of your personal data while using our website.

3. Collection of your personal data

You may need to register to access parts of our website. If you register for our services, we will collect the personal data that you supply (including your name, contact details including email address, and employment details) and any details you provide may be stored for use on future visits, as we do not want you to have to give us any information more than once.

The details you give us may be combined with information about your use of this website (and other websites operated by Mount Anvil Group Limited) and information from our records in order to provide you with online services you request. Our records include the following information, which may be collected automatically and anonymised where possible:

  • technical information, including the internet protocol (IP) address used to connect your computer to the internet, your browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and  
  • information about your visit, including the uniform resource locator (URL) clickstream to, through and from our site (including date and time), items that you view or search for, page response times, download errors and lengths of visit to certain pages.

You may also choose to give us sensitive personal data revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data. We will only process sensitive personal data where we have a lawful basis for doing so. We may ask for data concerning your racial and ethnic origin, religious or philosophical beliefs, health and sexual orientation so that we may identify and keep under review equality of opportunity and treatment. You may decide that you prefer not to provide us with any of this information and, in any event, this information (or your decision not to provide it) will not be used to make decisions about you. We will treat any sensitive personal data that we collect as confidential unless you explicitly consent to allow us to disclose sensitive personal data or we have a lawful basis for doing so.

The information you provide to us or that we hold about you is either manually or electronically stored in our databases. We will only process your personal data in the ways we describe in this privacy notice. If you think the information we hold about you is incorrect, or you wish to exercise your right to erasure you can contact us to correct this by emailing [email protected] 

Email addresses: We respect the privacy of personal email accounts and we store your email addresses just as securely as other personal data. We will not send you unwanted email messages or junk mail, and your details will not be provided to any organisation other than us, our affiliates and subsidiaries, our business partners and our agents for marketing purposes without your explicit permission.

4. Our use of your personal data

Mount Anvil shall comply with the principles of data protection (the Principles) enumerated in the EU General Data Protection Regulation. We will make every effort possible in everything we do to comply with these principles. The Principles are:

  1. Lawful, fair and transparent

The way that we collect data must be fair, for a legal purpose and we must be open and transparent as to how the data will be used.

        2. Limited for its purpose

We will only collect data for a specific purpose outlined at the time of collection.

        3. Data minimisation

Any data we collect will be necessary and not excessive for its purpose

        4. Accurate

The data we hold must be accurate and kept up to date

        5. Retention

We will not store data longer than necessary

        6. Integrity and confidentiality

The data we hold will be kept safe and secure

5. How we protect your personal data

Our general Email enquiry forms are not sent via an encrypted channel and for this reason we ask that you do not include confidential information when using them (such as bank account details).

6. Disclosure of your personal data

We take all reasonable care to prevent any unauthorised access to your personal data. We do not share, sell or distribute your personal data with unrelated third parties, except as otherwise provided for in this privacy notice and under these limited circumstances:

  • As stated in section 1 above, your information will be collected by Mount Anvil Group Limited together with any of its development partners or joint venture vehicles which are applicable to developments in which you express an interest.
  • In order to provide you with the information or products which you have requested, your personal data may occasionally be transferred or shared with third parties who act for us for further processing in accordance with the purposes for which the data was originally collected or for purposes to which you have subsequently consented. For example, sometimes a third party may have access to your personal data in order to support our information technology or to handle mailings on our behalf. We sometimes engage sales agents to act on our behalf in the marketing of properties and may pass your personal data to them for the purpose of enabling them to contact you on our behalf. These recipients may have offices outside of the European Economic Area and you therefore give consent to your personal data being passed outside of this area.
  • We may share, transfer or disclose the personal data in our databases and server logs to comply with a legal requirement, for the administration of justice, interacting with anti-fraud databases, to protect your vital interests, to protect the security or integrity of our databases or this website, to take precautions against legal liability, or in the event of our flotation on a stock exchange, sale, merger, reorganisation dissolution, disposal of all or part of our assets or similar event. We will inform you of any such transfer or disclosure as required by law.
  • Where you have consented, we may share your personal data with other companies whose products and services may be of interest to you.

Where appropriate, before disclosing personal data to a third party, we require the third party to take adequate precautions to protect that data and to comply with applicable law. Where possible, we make every effort to anonymise data used for internal analytics.

7. Right of access to and correction of your personal data

The General Data Protection Regulation (2016) gives you the right to access information held about you and sets out how you may exercise this right. If you want to know exactly what personal data we hold on you can obtain it by addressing your request to [email protected] or to the address stated in section 1. If it transpires that the data held is inaccurate, we will make the necessary amendments and confirm to you that these have been made. Should you wish to exercise your right to erasure, send a request to [email protected] and a member of the team will be in contact.

8. Use of Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By browsing this site, you are agreeing to our use of cookies.

We use Google analytics cookies to research certain usage and activities on our website. No personal data about you is shared. However, in the course of conducting this research Google analytics may place a unique “cookie” on your browser.

A cookie is a small file which is sent to your browser and stored on your computer’s hard disc and helps us understand and track your use of the site and where it can improve the information and services provided.

We use session cookies, visitor cookies and traffic and navigation cookies to gather information on IP addresses, to analyse trends, administer the site, track user’s movements on the site, the IP address from which you access the site, the type of browser and operating system used to access the site, the date and time of your access to the site, the pages you visit and gather broad demographic information for aggregate use.

We may use functionality cookies, which are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences. For example, we may remember your choice of language or region or your choice to dismiss certain information panels.

We also use cookies to recognize repeat visitors for statistical / analytical purposes. IP addresses are not linked to other personal data and will not be used to deliver targeted marketing messages. We may also perform IP lookups to determine which domain you are coming from (i.e., to gauge our users’ demographics more accurately.

The tables below lists the cookies we use, describes them and the reason we use them:

Google Analytics - Determining Visitor Session


Cookie Name


Google Analytic - Determining Visitor Session

_utmb _utmc

The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session

Google Analytics – Identifying Unique Visitors


Each unique browser that visits a page on your site is provided with a unique ID via the ‘utma’ cookie. In this way, subsequent visits to the website via the same browser are recorded as belonging to the same (unique) visitor.

Google Analytics – Tracking Traffic Sources & Navigation


When visitors reach the site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page view to your site; thus it is used to determine visitor navigation within the site.

To disable Google Analytics across all websites visit 


ResponseTap is a phone call analytics tool, used by companies to understand the customer interaction between the website and the call centre. Three cookies are used by ResponseTap to help demonstrate this journey to improve customer experience.


Cookie Name


ResponseTap - Identifying visitors over time


The adiV cookie contains an identifier which is used by ResponseTap to track a visitor over time. This allows ResponseTap to show multiple visits made by a customer over time from the same browser. This cookie is set to expire 1 year after the visitor leaves the website. 

ResponseTap - Tracking visitor sessions


The adiVi cookie contains an identifier which is used by ResponseTap to help track a visitors path while they are on the website. This cookie is set to expire 30 minutes after the visitor leaves the website. 

ResponseTap - Tracking visitor sessions with multiple tabs


The adiLP cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking. 


Third-party advertising network cookies

In addition to the cookies detailed above, we also permit carefully selected partners to set cookies during your visit to this website for remarketing purposes. Remarketing is a way of making the advertising you see on other websites be more relevant to you. This works by targeting advertisements based on the web pages that you have chosen to view, including pages on our website. Cookies set by third parties for remarketing purposes do not collect personally identifiable information. These cookies are not controlled by us and are subject to their own privacy polices, which are listed below. These privacy policies contain instructions for opting-out of cookie-based remarketing, which you can do without disabling cookies generally.

To enable or disable cookies generally, you will have to follow the instructions provided by your browser (usually located within the ‘Help’, ‘Tools’ or ‘Edit’ facility of your browser’s menu). You may also wish to refer to the website

Please note that you may not be able to use or access certain parts of the site or online services if you block the use of cookies. 

9. Unsubscribe

You have the right to ask us not to process your personal data for marketing purposes. If you no longer wish to receive e-mails from us and want to be removed from our electronic mailing list and/or from our post marketing database, please e-mail us at the following address [email protected] with “Email Unsubscribe” in the subject heading or write to us at the following address: Mount Anvil Group Ltd, 140 Aldersgate Street, London EC1A 4HY.

If you choose to unsubscribe from our mailing lists, we will hold your contact details on file marked so that we do not contact you again. This is so that we do not contact you if your details are subsequently provided to us by a third party.

If you are contacted by a party other than Mount Anvil as a result of the data that you have provided to us, please contact that party if you wish to unsubscribe from further information. 

10. Changes

As a result of improvements we make to our services, amendments to laws or regulation or developments in the technology or processes we use, we may change our data protection practices from time to time. If and when our data protection practices change, we will update this privacy notice to describe our new practices. We encourage you to check this page regularly.

11. Links to other websites

Our website may contain hyperlinks to websites that are not operated by us. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third party websites or any association with their operators. We do not control these websites and are not responsible for their data or privacy practices, which may be different from ours.

We urge you to review any privacy policy posted on any site you visit before using the site or providing any personal data about yourself.

12. Transfer of data abroad

If you are visiting this website from a country other than the country in which our servers are located (currently United Kingdom), the various communications will necessarily result in the transfer of data across international boundaries. By visiting this website and communicating electronically with us, you consent to the processing and transfer of your personal data as set out in this privacy policy.

13. Governing Law

The laws of England and Wales will govern any dispute or claim arising out of or relating to your use of this website.

14. Feedback

We welcome comments about this privacy policy. If you have any questions about this privacy policy or any part of our service, you may contact us by e-mailing [email protected] or by writing to us at 140 Aldersgate Street, London EC1A 4HY, United Kingdom. We will store any correspondence from you at our offices.

Last Updated: 7th September 2020